About the name "Stiff Collars" - playful and punchy - the stiff has connotations to the “British stiff upper lip” and of course the stiffness the product will bring to your collar. Furthermore, in consideration of our target market, male city professionals– the word “stiff” has innuendo which is suggestive to the phallus or male genitalia. This will resonate with the alpha ego – and therefore be memorable.
I think the logo probably needs to work both with, and without the ".co.uk". Unfortunately I was only able to obtain the URL with a hyphen - which adds a further layer of complexity. I'd like to see options with the full URL, as well as just the two words "Stiff" & "Collars", with and without the hyphen. you don't have to provide all variations, but I'd like to draw on your design experience as to why you think one variation would work better than the other. Primarily it will be used on the packaging and collar stay itself, as per attached example image.
I come from a technical background (programming & math) - so my design related knowledge and terminology of concepts is limited - I therefore need to be made aware of concepts if it's obvious that I'm not asking the right questions.
I like the Hugo Boss branding more than the Paul Smith branding - but I do like the "flowing" (layman description) font used by Paul Smith - as you can see, the pdf is kind of a mix of the two.
However - I do want to see other possibilities - my mind is certainly not made up - and I need to eliminate other such possibilities - which is why I'm here!
Finally - I'd like a placemarker for a slogan, with sample font, should I wish to introduce a slogan later (I haven't come up with a good one yet)
if I have missed anything - please ask!