Although this is a nonprofit consulting firm, the main target groups are community development finance organizations that are helping to deliver capital to underserved markets and people (example micro finance, loans funds, affordable housing, etc)
I'd the logo to feel fresh, innovative, entrepreneurial and impactful since the organizations I'd be working with would have a similar spirit.
Example of who we work with and how below:
Who we serve:
Start ups, existing organizations and government entities focused on community economic development including affordable housing, community development financing, and asset building.
How we do it:
Having worked in community development for over 20 years we have experienced first hand the passion of your work. We approach every partnership with the respect and integrity you and your work deserve.