Coca Cola, Virgin, Chanel, Disney, Google. All iconic texts based logo - that look iconic and instantly recognisable. I'm looking for the same for my Comme Glom logo. Not an easy task, but I'm confident that you can deliver!
I want something recognisable. iconic. modern. and fresh.
I love neon. metallics. masculine shapes. Fonts. I LOVE kick ass cool fonts. nothing girly and frilly. Something that looks cool as printed small on a premium luxury note book, but also huge on a 48 sheet. I want you to craft something ownable and distinctive. This isn't a brief to take an existing font, and just type my brand logo. Im looking for something that excites me, but also makes me feel a little worried. Challenge me!
What is Comme Glom?
Comme Glom are a premium diary and notebook brand sold across stores in the UK. We want our branding to look premium, but crucially something current, urban- with the text logo should become an icon that can become as synonomous in culture.
Our customers are the best. They expect quality, and style - choosing brands that reflect their life - think Lululemon, Mulberry, Moleskin and Burberry.
But crucially, they have a sense of fun and spirit that is often missed by many of the brands they buy.
They want to purchase quality, but also something that others will covet. They’re prepared to pay a little extra for something that they can personalise and make truly their own.
Think - Jennifer Lawrence. Beauty, style, but crucially, spirit and fun - someone you could really get on with. She isn't too polished, too beautiful and too Hollywood perfection.
Why the name Comme Glom?
The name Comme Glom comes from : a conglomeration of what you would expect, with elements that you really wouldn’t.
Take the diary for example. Same traditional diary style that you know and love, conglomerated with celebrity birthdays, sections for you to doodle, and other interactive elements- turning the item from a passive pastime to something you want to fill in.