eric x needed a new logo design and created a contest on 99designs.
2 winners were selected from 160 designs submitted by 74 freelance designers.
We are all islands... Oceans connect us
The target audience is primarily affluent, and female - 23-60 yrs of age. Although we carry products for men, children and babies, etc. We are leaning toward a retro look.
We would like to communicate the separation between "surf" and "monk". Not everyone surfs, but everyone can become enlightened - so less surf more monk
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