was born on the island of Phuket in Thailand, and is a swimwear and lifestyle brand for men.
Our target audience are young adults aged 18-40, who care about how they look and like to express their individuality through their fashion choices. They love to travel to the beach and are always planning their next vacation. Because of this, our swimwear will feature bold vibrant colours and playful patterns which you can see from the attached images below. There will be shiny prints available and some of the swimwear will glow in the dark.
Some competition I have included - Vilebrequin (high cost, very conservative) and Chubbies (reasonable price, fun designs). I would like to be somewhere between Vilebrequin and Chubbies.
When designing the Enjoy logo, please consider the following:
- Needs to be iconic as it will be featured on every piece of
our swimwear and accessories- for our men's swim collection, it will appear on the back pocket flap or the waist band (highlighted on the yellow flamingo patterned trunks)
- Modern, bold and fun, but definitely not cartoony
- Simplicity is key as we don't want the logo competing with our patterns and designs
- A Text logo is preferred, but can feature a small icon that is associated with the style of the swim shorts, examples could be waves, stars, cupid arrows (similar to designs), animals but please no pandas, etc
- Open to any colours, but tend to favour; blues (aqua specifically), purples, greens or yellows, but no orange. Please stay away from using only dark colours.
- Bonus if you can show us how the logo would look on our swim trunks and hangtags