Please consider that this logo is for a Chamber of Commerce. In other words, please consider that the logo must really stand out, be original and so innovative that it will create interest for chamber members to want to get their logos redesigned.
We have placed enough information in this logo brief that it will help get you started and give you an idea of what the client is looking for.
To help even further, we have included the clients current logo in color and black and white.
Also, we included the works of what a large advertising agency previously provided the client. Please use the images as what NOT TO DO. This is why we use 99Designs.com and feel crowd sourcing logo design is today's best option for logo design. Please don't let me down ;-)
Thank you and good luck!
Brand Echo Media Solutions
Here is some more information to help you with concept, plus the client and myself will be logging on several times a day to provide feedback.
Feel free to visit the clients web site at http://www.mhcc.org
- Logos or websites seen that client likes or catches their eye?
Apple. Simplicity and association with innovation. Ford blue oval (Primary colors, immediately recognizable as icon) Chevrolet bow tie and Playboy Bunny (brand recognition with no words needed)
- Elements that the client would like to see included in the logo design?
MHCC (all caps, not lower case). Michigan Hispanic Chamber of Commerce and slogan. You CAN ALSO PROVIDE SAMPLES WITHOUT "Michigan Hispanic Chamber of Commerce" and just "MHCC" and the slogan.
- Elements from old identity does the client dislikes?
Dislike colors used. No existing brand colors.
- Preconceived ideas about the design of future logo?
Image that aligns with Fortune 500 branding quality and is attractive to middle market companies but has youthful feel of a mobile app.
- Logo to consist of Text, graphic and slogan:
Michigan Hispanic Chamber of Commerce
"Your Gateway to Dynamic Business"
BELOW ARE THE LOGO SAMPLES FOR WHAT NOT TO DO!!!!