brandecho got their new logo design by running a design contest:
Michigan Hispanic Chamber of Commerce (MHCC) needs a new logo
Check out brandecho's Logo design contest…
Your Gateway to Dynamic Business
Community & Non-Profit
The Michigan Hispanic Chamber of Commerce provides solutions and results to member companies. Among the services offered are: ready access to corporate supplier diversity programs; introductions and referrals to prospective customers in the B2B space; business networking opportunities and access to sources of capital. Target Audience: Established, experienced business owner with headquarters in the U.S., 35 – 60 year old, who works as an automotive supplier to Original Equipment Manufacturers and their Tier 1 suppliers in both the U.S. and Mexico and has ambitions to expand their business. Client is college educated, may have evolved into entrepreneurship after career as corporate manager/executive; affluent ($100,000 + annual Household Income); buys high end products for personal use and looks for cost savings in business purchases; frequent traveler; uses mobile and online technology; plays golf and enjoys spectator sports (Football, basketball, baseball). Has excellent banking relationships and access to capital; well connected in his/her industry; frequently attends social functions; contributes to charitable and political campaigns. Participates as leader in charitable and civic organizations.
Logo types to explore
Dear designers, Please consider that this logo is for a Chamber of Commerce. In other words, please consider that the logo must really stand out, be original and so innovative that it will create interest for chamber members to want to get their logos redesigned. We have placed enough information in this logo brief that it will help get you started and give you an idea of what the client is looking for. To help even further, we have included the clients current logo in color and black and white. Also, we included the works of what a large advertising agency previously provided the client. Please use the images as what NOT TO DO. This is why we use 99Designs.com and feel crowd sourcing logo design is today's best option for logo design. Please don't let me down ;-) Thank you and good luck! Peter Vazquez President Brand Echo Media Solutions Here is some more information to help you with concept, plus the client and myself will be logging on several times a day to provide feedback. Feel free to visit the clients web site at www.mhcc.org ------------------------------------------ - Logos or websites seen that client likes or catches their eye? Apple. Simplicity and association with innovation. Ford blue oval (Primary colors, immediately recognizable as icon) Chevrolet bow tie and Playboy Bunny (brand recognition with no words needed) - Elements that the client would like to see included in the logo design? MHCC (all caps, not lower case). Michigan Hispanic Chamber of Commerce and slogan. You CAN ALSO PROVIDE SAMPLES WITHOUT "Michigan Hispanic Chamber of Commerce" and just "MHCC" and the slogan. - Elements from old identity does the client dislikes? Dislike colors used. No existing brand colors. - Preconceived ideas about the design of future logo? Image that aligns with Fortune 500 branding quality and is attractive to middle market companies but has youthful feel of a mobile app. - Logo to consist of Text, graphic and slogan: MHCC Michigan Hispanic Chamber of Commerce "Your Gateway to Dynamic Business" BELOW ARE THE LOGO SAMPLES FOR WHAT NOT TO DO!!!!
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
brandecho collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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