We will offer a ‘Leadership Master Class’ as service, i.e a group coaching that helps successful senior corporate leaders become even better, and, obviously, we are looking for an amazing logo.
We have decided for ‘Mindful Reptiles’ as brand name. Why?
In my first leadership master class, we discussed a lot about the importance of mindfulness and neuroscience for leadership. The human brain has still parts of a reptile’s brain (the human part so to say evolved around this reptile part). Under stress, this reptile part can take over and make us do things we later regret… So no matter how seasoned an executive is, he/she still has this reptile brain part inside of them (which may lead to unproductive behaviors), and at the same time they have the ability to be mindful, an increasingly important leadership skill.
Accordingly, the logo shall ideally reflect these two diametrical aspects of leadership. Whilst a *smart-looking alligator/crocodile came immediately to our mind, feel free to be creative.
The design shall cater to the audience of senior leaders. It may be somewhat playful (because play is an important element of learning), nevertheless, it should still be classy to reflect a high price segment.