We help people learn to trust God and others with who they really are. We invite people to join us in the journey of learning to trust through our books, podcast, online learning, speaking opportunities, retreats etc. We often use journey/pathway-related language to describe the experience of learning to trust, and we use a lot of nature imagery currently. Our audience is everyone who needs to learn how to trust and be trustworthy - in a word, our audience is everyone. That being said, we want our logo to appeal more toward a younger (20s-40s), gender-neutral demographic.
We recently did a branding exercise with our team to determine how we want to communicate and how we don't.
In communication, we are: Inviting, winsome, real, confident and fresh.
We are not: Corporate, pushy, obtuse, arrogant and unbiblical.
Visually, we want to be: modern/clean, inviting to adventure, somewhere you want to be, adaptive and credible.
We do not want to be: Trendy, boring, complicated, un-expert.
We have a current logo (attached) but it feels out of date. Please visit our website http://www.trueface.org to see how we are currently representing ourselves. We are quite undecided about typography.