Outlaw - a rebel - a nonconformist - a person who resists established rules or practices.
Atelier - an artist or designer's workshop or studio.
We design, discover and showcase luxurious merchandise for men, women and home that are cool, elegant, comfortable. sophisticated, chic - all with a distinct edge.
We incorporate the finest materials into exceptional designs - from apparel to home furnishings; fine jewelry and leather goods to personal accessories - our attention to detail and distinctive sense of style are at the heart of everything we offer. We will go to the ends of the earth to find a perfect item, or we'll just design it ourselves. Many of our things are one-of-a-kind, custom-made, antique and/or vintage - Everything is unique.
To help understand the "edge," we refer to, we'll regularly mix leather with precious metals and gemstones. We recently designed a magnificent platinum and diamond necklace for a client that was inspired by barbed wire. That represents the dichotomy of our brand and our style. We are part rebellious and part, romantic and refined. And our clientele can't wait to add to their collection of what we have come up with next...
The audience is likely affluent; good sense of style; and at home in the city as well as on a ranch.