fernandezpuentesergio needed a new logo design and created a contest on 99designs.
A winner was selected from 713 designs submitted by 172 freelance designers.
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We sell fitness clothing for men and women between 17-28 years old who like fitness lifestyle and enjoy the weight training.
***NEW UPDATE*** Please, no more logos with "V" or triangles as base. Thanks!!
***UPDATE*** Please don't focus just in the V as the base of the logo. I would like to see more logos apart of the V, like in the examples that I've attached.
***UPDATE 2*** I would like to see the logos presented with color and black and white designs. Also It would help me alot seeing some examples on how they would look in full black and white colors, to have an idea on how it would look on some clothes.
The logo is going to be used in clothing, so we must be able to change its colors easily. Blue is going to be the color that represents our brand, but we will use it in backgrounds with colors like blue, so we must be easy to recognize also in black, white...
It can also have some aggressive touches to make it more different than others.
We don't want any dumbbell, disc, bar or any kind of gym material in the logo. Neither a strong man flexing. The reason is that we want our clothing's to be wore mostly in the gym, but people must also be able to wear them outside without looking rare.
Some examples to take in care are the ones from brands like Adidas, Reebok, Reebok Crossfit. They're easy to remember, with the name included but also with a part that make them different and recognizable.
To close, remember that the logo is going to be used in clothes. It means that it must be recognized by its shape and identity. Its identity can't depend of many colors, gradients or other tools. Sure it's important that it looks good on the web with all that things, but in the clothing it's going to be recognized by its shape and identity.
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