I attach a file, with the basic logo.
And an other with logos we like as inspiration for this project.
The main values: Exclusive, aristocratic, clean, sophisticated.
The logos colour is monochrome. The platform we will use it:
- Site and print
- on jewellery
- on jewellery box and other packaging even embossed
- on textile
DESIGNS WE LIKE:
Emily McCarthys portfolio page - http://emilymccarthy.com/brands/portfolio/
HABSBURG - http://habsburg.co.at/
ROMANOFF - http://logopond.com/gallery/detail/193601
ASPREY - http://www.asprey.com/collection/jewellery
GARRARD - http://garrard.com/
We like the attached logos basic idea but we consider the shape line and the upper motif not enough powerful.
POWERFUL MEANS: elegant, not loud but distinctive with little sophisticated air.
So: the current logo arrangement is ok for us, but the details can be more contemporary, but only how the classical brands tend to be contemporary.
NOTES ON THE CURRENT LOGO MARK:
• The logo mark is not organic in the present logos ambiance. We are totally open to change the upper motifs line is the designer considers it necessary.
• The logo mark is important because we will use it separately too.
• The logo mark can be a floral abstract or a figurative one (lion, mythical animal, etc.) as the designer suggests.