I started sending out a free weekly inspirational email in 1999, and we called it “Ripples” to focus on the ongoing power of our daily actions. It has two quotes that are usually submitted by our readers (we call the shorter one a “pebble” and the longer one a “boulder” and then I write a couple paragraphs that tie the quotes together and give people something to think about for the week (called the “ponder”). It might be helpful to peek at a few issues to see where we’re going with the DESIGN and also the CONTENT: http://theripplesguy.com/archives/.
2014 Ripples Guy Style Guide:
I went through a 2 month process to identify colors/font for my work as a speaker/trainer. My nickname, “The Ripples Guy” grew out of the inspirational email I began sending out (Ripples), so I’m hoping this logo will use the COLORS from this style guide, and possibly but not necessarily this font (I’m more interested in a handwriting-looking font).
I really liked this strategy of using parentheses to communicate the idea of Ripples and we implemented on the website as well. http://TheRipplesGuy.com (Right now, we are using this type lockup in the newsletter design, but ideally I want to be unleashing a logo just for Ripples!).
This was my attempt at using a font I like (Amatic) and also implement the multiple parentheses we used in my type lock up that represents Ripples.
We used the acronym UROCK (unleash ripples of compassion & kindness) and used a smiley face holding a sign as a logo for a roadtrip i did a few years ago to drive around and encourage kindness during the economic downturn.
I may want to implement the new “ripples” logo on a future car wrap if it could help me encourage kindness.
At one point we experimented with refreshing the “urock” logo to look more like a “rock” instead of a traditional smiley guy. We never did anything with it…but I remain intrigued by its possibilities.
I got started on a “Logos I Like” board on Pinterest: