We are a mid sized company and celebrated our 50th anniversary last year. We have different change projects going on to make sure that also in the future we will be successful. As our current logo is obviously 50 years old, we want a new one - both evolution or revolution is possible. We have an open mind set :-)
Our current Logo is a big M in a circle with the company name Morf below. The M stands for our company name and also for markings as this is the major part of our business. The M is currently in black and yellow designed as a street with middle lane road markings. The new logo can be an evolution of this or also something completely new. It can be only with the M, or the complete company name Morf or also something completely different.
Our vision is: Who is on the road, meets all five minutes on a job from us because we are the leader company throughout Switzerland for marking, signaling and synthetic resin floor coverings. Our clever solutions make the daily routine clearer, safer and life on the streets more beautiful.
We work hard, we adapt and we offer the highest possible quality.
Our values are: crazy for marked lines and colors, flexible, close to our customers, we keep promises, we are able to accept criticism, we are proud about our history and we do everything to keep the company successful.
We work currently in general on our corporate identity. Our preferred new color scheme is rather taken back with the colors inspired from our working environment, the street: asphalt darkblue, clear concrete gray, cement white and signalisation yellow.
We want to differentiate from the construction industry which have often very dominant and colorful logos. We want to position us more like a service provider.
In the market very well known are our orange mini vans. We will keep them and therefore the new logo should work on an orange mini van.