After months of trying to come up with something in vain, you don't know how relieved and grateful we are to have help from some living, breathing designers! Like our educational materials and our smart-phone apps, our hope for the logo is that it doesn't feel like it should apply to a mental health education organization.... that the image and name itself is the first hint that another, more forward-looking, less helpless way to approach mental health problems exists (if interested in details of our full approach, see pdf manuscript).
A couple of design notes:
1. OUR BEST ATTEMPT: You'll see in the other attachment our own best attempt at a logo direction. After experimenting with a variety of different images to reflect 'all of life' (including a seedling sprouting through the earth), we keep coming back to the image of a small, simple home as a setting where the messiness of 'all of life' unfolds most completely.
In addition, we've considered including some landscape to accompany it (fence, bird, butterfly, grass shoots, flower, tree, etc). People haven't made it into our examples so far, but we're open to that possibility. The idea with these additions would be to capture a bit of the 'permaculture' of human life--a simple snapshot of the social and natural ecosystem. The trick, of course, is doing that without feeling too complex or overdone...As you can see in the example image, we've also considered having the house and extras on a rounded earth-like globe...although that is not a must.
All that being said, please know we're open to other ideas. The heart of creativity is being willing to give up something you love, for something you'll love even more...And if you have a better idea to illustrate the scope of "All of Life"--please go for it! We don't want to prevent a better direction from surfacing.
2. PLAYING WITH COLOR: As listed above, we've been using colors of the earth for our website theme. The more we see logos with a lot of color, however, the more attractive they become...so please feel free to play around with going beyond just earthy tones to experiment with a color spectrum worthy of 'all of life.' The one hue type that seems out of place for us would be anything that feels synthetic and superficial, like neons.
3. THE TRICKY PART: Although we wouldn't mind the logo being a bit playful, we don't want it to look so "cutesy" and carefree that it could be mistaken for a naive "just have positive thoughts and everything will change" mentality. Recovery is hard work--and we want to honor that even in the image of our organization. This just means to avoid anything that seems overly-giddy or too 'the sun will come up tomorrow' cheerful...and instead, aim for a more elegant, nuanced kind of hopefulness that doesn't deny the realism of lives still burdened with intense pain. One way to do this might be including both light and dark aspects of the image--using shadow in some way?
Most importantly, we're willing to follow your inspiration to a better place--and will be actively responding to ideas regularly over the next four ideas. If you have a creative look that captures "all of life," we're all ears (and eyes). Thanks for taking a look! Your energy and insight will help us get this message out..our first (free) class will be available in time for Christmas!!