Epic Life is a global faith community for millennials and young adults. The icon is used on all our media and clothing.
About this contest:
This contest is to modernize the icon (the three pronged part). I am less concerned with the text as we often change out the text to adapt the medium. We are moving towards a san-serif look with a Montseratt or Avenir like font and away from the cursive style.
History of the Icon:
The original design for the mark was to represent a burst. Its triangular and has a strong contour and bold lines. It exudes energy, confidence and curiosity. A chinese throwing star was part of the the original inspiration for its unique shape which has 3 distinct extensions, with 3 pointy prongs on each extension. It was described as a shield with 3 crowns, some have described it as a burst, or weapon. It has an inside --> out direction.
Icon Design Requirements:
The icon should be able to be shown on its own and feel like it can stand alone without any text if needed. Think a nike swoosh, a addidas, underarmor, etc. The icon must give the entire brand its identity. I want clear, strong, bold lines, but not too many. The icon cant be busy. It must be simple, abstract, yet have three distinct pointy extensions. The lines are bold, not too thin.
Its important that the icon look familiar (not entirely different) to the original. Think nike's original swoosh to its modern day version.
I have attached some original artwork of some of the original logos for reference.