Provide high quality fitness clothing that can also be worn day-to-day, incorporating subtle street-fashion.
We would like the logo to be a stand-alone icon such as All-Saints, Fred Perry, Father Sons or Hollister so this may help you with your designs.
** Please design a logo icon (which can stand alone – to be embroidered onto clothing) but also include the name of the brand either next to, above or below the icon (see image examples)
Each item of clothing will either have a small embroidered logo or an embroidered hem tag in a similar colour to the item of clothing.
Multiple colours will be inappropriate for the logo as this effect will be lost when the logo is embroidered onto the clothing.
Initial target market will be males (18-30) but the long term strategy is to expand to woman's clothing therefore, a gender neutral logo would be great!
Key aspects that will define this brand:
- High quality/luxury
- Simple designs
- Subtle washed out colours
- Small embroidered logo
- Emotion: Motivation and inspiration for fitness
- Products will compliment one's physique