We are a home security company that provides cellular wireless alarm monitoring that does not require a phone line to work.
After 35 years we are wanting to create a new logo. The main driving reason for this is we want to move to a bright red (ferrari or fire engine red) yard sign. Our primary competitor is ADT and their sign is blue with white lettering. We currently use a white sign with our old logo and we want to move to a predominantly red sign. The problem is our red and black logo clashes with a red sign. So you see our dilemma.
The name Smith Thompson Home Security is also so long that the lettering does not get to be very large and readable on a yard sign - which is normally seen from a distance like the sidewalk or street. We are certainly open to either something like ST or STS which is what ADT does.
Also we are very open to the idea of a logo symbol ( no letters just a symbol denoting a home or cellular wireless theme). We obviously want to stay with the red and black colors, just do something that will lend itself to a redesigned bright red yard sign.
To sum it up - we're open to a symbol, and or abbreviating the name with initials, and or whatever you need to do to come up with a clean, simple, cool logo that can go on a red yard sign.
Please submit your designs on a bright red square or rectangle background so we can picture it on a yard sign.