I have an established inspiration and advice blog (with complimentary social media) specializing in sorority life. Through my blog and other sites, I promote the collegiate sorority experience from bid day to grad day. My audience ranges from high school girls who aspire to join a sorority, to current members and alumnae. My target audience is girly, preppy, cute, classic, charming, southern and as my tag line says "sweet on greek".
Elements that define my brand are pearls, bows and grosgrain ribbon. I always use lower case letters for my company name 'sorority sugar.' I have a logo with several variations that I use for my blog header, avatar/icon, facebook, pinterest, twitter and instagram. My established colors are navy blue, bright green and hot pink.
Now I wish to expand my brand with a line of sorority sugar apparel, accessories and gifts. So I am in need of a logo that is suitable for classy sorority fashions and possibly adapted to a preppy repeating motif. I am aiming for a signature logo in the style of Brooks Brothers, Polo Ralph Lauren, Tommy Hilfiger, Tory Burch, or Vineyard Vines.
A chevron print would be suitable for my new fashion logo and the use of a ss monogram tied with grosgrain ribbon and/or a bow and/or pearls would all work. A preppy sorority style crest would also be an option to consider.