Lovely designer. Quick and responsive, and listened to ideas very well
How amber5Y started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Staffa Stone is an outdoor living supply center, selling bulk stone pavers and hardscaping supplies. We are a complete vertical entity, so we are appealing to a more upscale B2C market with women being the dominant decision makers, but contractors are our biggest market so we don't want to alienate them. Contractors will understand and appreciate our need to appeal B2C since we'll be a lead gen engine for them as well. So end consumer appeal is important, but we're also not top-top line and don't want to gear too elitist or unapproachable. If we were selling cars, we'd be selling Audis and BMWs but not Rolls Royce or Bugati. Practical, with personality, and trust are key.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have a color palette solidified already, uploaded with labels below. While I personally am not a designer, I have explored 2 concepts that we liked the idea of, one of which was highlighting an S shape within a modern, abstract stone walkway, and the other was a custom S contained within a gate-like shape, forming the feel of a seal. I like the strength of a seal, but we don't necessarily want to be limited by a completely contained seal because we have so many use cases that we'll need to accommodate.
After we iterate on a logo I'm hoping to continue on to do a suite of secondary logos and brand elements to support it in various collateral pieces. We definitely would like to see what someone can do with the gate concept, but are excited to see some additional options as well. We're looking to stay on the modern side, and we need the brand to be relatively inexpensive to maintain, so something with a ton of detail is not advised. Thank you!