We are looking to revamp our logo for the launch of our b2c website, synergetic.tv Traditionally, we have been a b2b business - a film distribution company - which provides content to major digital platforms. We are looking to launch a more general public website, and so, want to energize the logo for this change.
So why the name synergetic? The company name was essentially an homage to Buckminster Fuller and his ideas of a raising the standard of living for all humankind through advancements in technology. The idea of synergy is actually a phenomena which happens in science when the sum of parts is greater than the addition of parts. For example, when aluminum, steel, and titanium are mixed their tensile strength becomes exponentially higher than the tensile strength of the three individual elements added together. That's synergetic behavior. Another example is gravitational behavior of planets and stars.
So the original logo (attached) below is a rather simplified abstraction of planetary/star relations. For the new logo, we want to convey that sense of collectively working together for a greater cause. That's a very abstract concept, so maybe another concept would be to focus on the entertainment/media aspect of the company. In general, we are open minded to new ideas. We'd like the logo to convey either media, synergy, or both.
Lastly, the color scheme is wide open. The turquoise has a very young, fresh, and energetic feel to us and without seeing any new designs it's what we like, but we are happy to explore other color schemes.
Hope this helps!
Thanks in advance for you insight and feel free to ask us any additional questions.