Our current logo is mostly a title treatment and we like it, but we've been considering a change for a while now. Our staff is too familiar with it - we're looking for fresh eyes.
One thing I want to say up front - we don't want "Dream" to be synonymous with "Sleep". In the context of our logo, it represents dynamic vision, not quiet rest.
We like the juxtaposition of hard, dirty, industrial labor with light, clean, flowing, elegant, colorful "dreamstuff". That can be as literal or as figurative as the concept allows.
The logo will have to be versatile, since it will be used in MANY different media. We REALLY like the notion of an emblem, but it would have to be over the top amazing to get us away from a picture/abstract + text mentality.
This will be judged by a design crew and 2 design leads.