The logo should incorporate an umbrella, along with a reference (it can be a subtle hint or really obvious) to the name 'Umbrella For Jane' ('Umbrella 4 Jane' is also good). The umbrella can be both open or closed, as long as it is conveys the message and tone. We are open to the idea of the umbrella being hinted.
The logo should express friendliness and openness, urban audience. It should be a little on the informal side, simple, uncrowded.
Warm colors should be dominant. Orange as the main color would be nice, but is not compulsory, feel free to experiment. We think that a combination of earthy colors could have potential too.
We are looking for a logo with more of an illustration feel to it.
Our website will be using light backgrounds (white or light grey).
We require vector graphics for the logo, as well as information regarding all the fonts and images used.
**What to avoid**:
- glass / metal shades, gradients
- the open umbrella offering protection cliche, standard for insurance companies
- getting it to look feminine, based on the website name
While we don't have a final design in place for the website, we've attached a sample website page, thinking it may provide some help. The colors used are just stubs, we are looking for ideas in this area and the logo will be a place to start.
Thank you for taking interest into our contest and please feel free to ask any questions. We will do our best to provide prompt replies.
Looking forward to seeing some great designs.