1/14/2015. The image of the logo could be an adult handing a child something. It should not be joyous because this is a serious issue. It should be hopeful. The font should be elegant yet friendly.
We are helping abused children by building a worldwide app for teachers and youth mentors to provide audio, visual and online links to information and tools to help kids rebuild their confidence. The founder, Kim Baughan Young MFT, is a psychotherapist with 20 years of experience helping children and adults heal from this trauma.
This is a serious issue, and the logo should reflect that, but we also want it to be welcoming and friendly for the user, not intimidating. It should reflect a balance of empathy, trustworthiness and intellect.
A horizontal format would look best, as it will be accessed by smartphone most often.
A soft orange color will most complement the teal color of the existing webpage, of which the upper portion is shown in the screenshot below.
I have an accompanying book that will launch later this year, and that will require a compatible logo.
Thank you for helping the world's kids "where there is no Oprah."