Homepage: On landing at the homepage for the first time, there should be a prompt asking the user to select whether they are "a vendor" or "a customer". The UI for both should be similar to shopspring.com - with a focus on product with images of jewelry with a link to sign up accordingly, but the content will differ for each.
Customer Homepage: Similar to spring but with pictures of just jewelry (not accessories). Link to signup should front and center, with more and more detail as you scroll down.
Vendor homepage: similar to customer webpage but the content will differ - less focus on the jewelry and more on the app and the services provided (generating new customer orders, order and inventory management, integration into payment processing and data analytics).
Jobs: A link at the bottom of the home page - leading to a "work for us" page with pictures and contact details.
Contact: Basic contact with details.