**About the Product: Candid is a mobile app that allows people to say whatever they want about whatever topics are important to them, anonymously!
It's a great place to share: gossip about celebrities, little-known stories from your industry, secrets about local happenings, or your opinion about the news.
Some words we associate with the brand are: Fun, honest, frank, funny, sincere, secure/safe, easy, popular
**Target Audience: Young, even gender mix, US-based, all income levels.
**What we need: We need to redo the way we present the feed to be more visually interesting.
We're keeping orange as the primary color for branding.
Some directions could include: adding image/color background to text, alternating post typefaces, doing each post in an different art-historical frame (art deco, suprematist, rococo, minimalist, de stijl, renaissance, vaporwave), tumblr-ified, Lisa Frank, Massimo Vignelli, Adbusters, punk, pop, tongue-in-cheek, etc.
Please pay special attention to the following elements:
-Anonymous nature of posting
-Annotation of "friends" (Facebook friends are [anonymously] shown, though the name is hidden)
-Engagement buttons (comment, like, dislike, etc.)
-Randomly generated "usernames" in the form of real/mythical animals