3 screens needed:
2. Product detail view
3. Shoe closet
The app deals with the topic shopping of shoes, bags and accessory and it's going to be the mobile version of the current presence on the web shop.
The customer (member) club including the member card (EAN) should be in the foreground. So it will be a main part of the home screen.
The home screen should contain the following menu and structure: On the top 1 or more promo and commercial teasers (banner), then the linking to the customer club (account), the choices "Women", "Men", "Kids" and when scrolling down another promo banner is seen.
The Navigation Bar, includes the sidebar icon on the right side, a search and shopping cart icon.
When selecting a department, for e.g. Women, the following selection should appear: Shoes, Bags, Accessory. On top of these there's a promo teaser (banner) for, e.g the Sales section
The product list should show the article images of the selected category, e.g Shoes, with the title, style and the price - also maybe a "NEW" badge
The detail view contains more images of the selected article as well as short product information and the price. It should also be possible to choose a color and the size of the shoe. The app can also suggest a recommended size, if the user is not logged in. If he's not logged in, this button is deactivated and when clicking on it, the info about this feature is being shown.
Other call to actions on the detail view: Add to shopping cart, Store pick up option, add article to the wish list and sharing it on FB, Whatsapp or via Mail etc.
Moreover, on the detail view, other products that could fit me, will be suggested and shown (maybe horizontal scroll view)
The app will also include a main and important feature. The digital closet, that contains my bought shoes and bags.
There are 3 styles of the closet: Princess, pink shabby and vintage. There should be a possibility to switch between summer and winter. This should be also seen in the design of the closet.
The user can add new shoes or bags to the closet. When adding them he has to take a picture of the item, add a name, a style (sporty), brand (Nike), color as well as the heel height.
The view of the closet should look like the Instagram grid view (3 columns). The user can use the filter for showing the items he's looking for, e.g. color= black or even selecting a style and a brand.
There should also be a detail view of the item, for interaction, e.g. edit, share, move to summer/ winter or even choosing the shoe for counting how much the user wears them.