DIE ZEITSCHRIFT DER STRASSE (= The Magazine of the Street) is a young,
stylish German street magazine. It is at once a media project, a
learning project and a social project. DIE ZEITSCHRIFT DER STRASSE is
produced and marketed by university students of different disciplines
and sold by needy people in the streets of the city of Bremen. The
vendors earn 50% of their sales revenue. 24 issues have been
published so far, with a total circulation of 260,000.
Each issue is dedicated to a single street or place in Bremen, hence
the magazine’s name. The basic editorial idea is to tell stories
closely related to the respective street/place, allowing the magazine
readers to discover their home city from new, unfamiliar, surprising
and thought-provoking perspectives. Articles in DIE ZEITSCHRIFT DER
STRASSE adopt a point of view from ”the bottom” rather than “the
top” of society, and as social themes and problems are present all
over the city, they also appear in some of the stories told in DIE
ZEITSCHRIFT DER STRASSE (but not necessarily in all of them).
The content of DIE ZEITSCHRIFT DER STRASSE does not outdate quickly.
Issues from three years ago can still be sold. Most street vendors
carry several different issues with them, presenting them like a fan.
Many buyers collect DIE ZEITSCHRIFT DER STRASSE as a journalistic
After the re-design, DIE ZEITSCHRIFT DER STRASSE will have 32 pages,
organized as depicted in the attached file “ZS draft
structure.pdf”. The overview also shows an exemplary distribution of
advertising space across the magazine.
We need your creative genius and skills for a complete re-design of
DIE ZEITSCHRIFT DER STRASSE around the existing magazine title and
editorial concept (each issue focuses on a different street/place; all
main articles and the photo series are related to this particular
By complete re-design we mean a far-reaching visual discontinuity.
This does not necessarily exclude a new typographic cover page or
full-page photos. In fact, since we work with talented photography
students, we wish to continue giving them the opportunity to present
their work in DIE ZEITSCHRIFT DER STRASSE.
The paper format can be either A4 (210 mm x 297 mm) or based on the
current format (175 mm x 330 mm or shorter). We have a slight
preference for A4 because most magazine ads are pre-formatted to fit
A4. Either way, ads of different formats and sizes need to be spread
across the magazine and integrated in the page layout, rather than
forming a category of their own, like they have in the past.
Last but not least, the design should be MODERN, CLEAN, REDUCED and
cool enough to be exciting for students, but at the same time fairly
easy to handle and not require complex new artwork in each issue. Key
design elements should be transferable to other media, such as a
website, flyers, posters and vendor outfit.
Please send us design examples that are sufficiently developed to give
us a clear sense of whether they may work for DIE ZEITSCHRIFT DER
STRASSE and how the magazine as a whole might look like. We suggest
that you submit a cover page design, along with at least two
facing-page designs. Feel free to explain your design and its
underlying ideas on a separate page.
We greatly appreciate your time and creative efforts!