Video-Brochure
Swissfarmer needed a new book or magazine design and created a contest on 99designs.
A winner was selected from 11 designs submitted by 5 freelance designers.
Some of the designers who made it happen
How Swissfarmer started their other book or magazine journey
Who are you known as?
MyHumanNature
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
I planning to produce a video brochure for targeting potential clients.
What inspires you and how do you envision the design for your business?
The video brochure will have 6 videos. By opening the brochure video 1 will start. By changing the page the 2nd video will start.....
I need your help to design the brochure. I'm completely open of the stile and the direction of your design. Only the content which is written in the pages already exists. The following content i want to have in the pages.
Front Cover and Back Cover: Up to you. Whatever you think is the best way.
Page 1 headline: Building skills and awareness to engage the human being behind every business decision.
Page 1 content: Most business decisions are emotional (even sub-consciously). Gut feel is largely influenced by nonverbal messaging
At MyHumanNature, we help people develop the awareness and skills to truly engage people beyond purely rational arguments.
How consistent are the signals you’re sending?
Are you being properly heard?
Page 2 headline: Knowledge of human nature
Page 2 content: Understanding people’s behavior and thinking is sometimes a struggle? What if you could read between the lines?
Discover tools, tips and tricks to decode and read what makes people tick.
Page 3 headline: In the complexity of today’s world, trust and relationships mean everything
Page 3 content: Too many are focused on features, functions, etc.
Problem is for many clients, the business environment is too crowded, too noisy, people want to feel safe. Focusing on building the right relationships is a successful path in business.
Trust is a feeling, it requires a delicate approach.
Who can you trust?
How do you maximize your ROI for your business relationships?
Page 4 headline: To protect and nurture your relationship capital, be client centric
Page 4 content: It’s more than some buzz words. You need to act in the best interest of your client in everything you do
And yes that includes: sales, negotiations, prospecting, dispute resolution, contract management…
Would all your clients say you work in their best interest, always?
Page 5 headline: The most effective way to engage people is through storytelling
Page 5 content: To truly engage the brain of people and have an impact, you need to tell stories. We’re all good storytellers when we believe it. Storytelling engages the emotional part of the brain.
Through storytelling, people can be convinced, beyond simply believing you.
If you want to be remembered, tell good stories
What are your three or four best stories? When do they work best?
Page 6 headline: Embedding good practices to achieve a lasting change
Page 6 content: Ongoing development. Continuous support in a self-paced environment. Creating a community of good practice.
Facilitated transition from theory to practice.
How much of your last training did you actually implement?
Other notes
Attached you will find the A5 4' PDF for the format I need for producing the brochure. Please note page 1 left and page 1 right are not in the same position. It's up to you if you want to design it in the format of the PDF or in a connected, direct way. Please note there will be a distance between the right and left page.
Please find an example of the book here: https://www.watchout-video.com/prod…obook-card
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