How sarah_lindsay started their other business or advertising journey
Who are you known as?
American Chemistry Council
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We're a trade association that represents the plastics resin manufacturers. We work in a number of issues including plastics recycling and plastic packaging.
What inspires you and how do you envision the design for your business?
We need a full-page ad designed for a conference program. The conference is for state and municipal recycling professionals, who create and implement state and local recycling programs and educate their residents about recycling (e.g. what items to recycle, how to recycle them, etc.). Our association has three voluntary recycling programs that recycling professionals can implement to improve the recycling of plastics in their municipality/state. With the ad we want to inform recycling professionals about these three programs and get them to implement the programs.
I've provided a Word document that contains the copy for the ad as well as a rough outline of the ad. I've also provided the three programs' logos and our organization's logo, which needs to go at the bottom of the ad. (I provided our logo in color and in white--the white one would only be used if you're putting the logo on a dark, solid color background like navy.) The ad needs to be 8.5"x11" (Full Bleed 8.75" x 11.25") and created in Adobe Photoshop, Illustrator, or InDesign. The ad needs to follow our association's brand guidelines; I've attached info on our color palette and typography.