WIN Detergent got their new other business or advertising by running a design contest:
WIN Detergent Social Media Ad Creation
Check out WIN Detergent's Other business or advertising contest…
WIN Detergent is a specialty detergent that gets the smell out of running clothes, gym clothes, yoga pants, sports bras, and other athletic clothing. WIN is sold primarily on Amazon.com in the US. WIN's customers are not necessarily athletes, but they are people who work out regularly: they run or go to the gym at least a few times a week, or they go to workout classes like Zumba on a regular basis, or they go to a yoga class at least once a week. They are serious enough about their exercise that they own & wear exercise clothing. WIN's customers are more urban than rural -- 56% of our customers come from the top 25 urban areas in the US. They tend to be more affluent than average, and more educated than average.
What's your vision?
Please submit ONE ad in TWO formats: see the Instagram and Facebook specs below. We are launching a new ad campaign on Facebook and Instagram. The campaign will target runners, people who work out in a gym, and people who do yoga regularly. The goal of the campaign is to tell people that a product like WIN exists. Ideally we want to elicit the reaction "I need that!" when people see the ad. Even more ideally, we want them to click on the ad (which will take them to Amazon) and buy a bottle! We don't exactly know how to convey that WIN will help them (or their clothing) smell fresh and clean and new, instead of sweaty and musty and rotten, but that's what we're trying to convey visually. We're looking for your creativity! We are looking for creative, eye-catching ads, not just a simple rehash of our tagline with some stock art. We're deliberately not providing a lot of guidance on the style, copy, or "voice" of the ads. Instead, we're looking for designers who can come up with creative angles for catching people's attention on Social Media -- who can come up with approaches that we haven't thought of. Also, Facebook and Instagram limit the text in their ads, so we need to tell the story as visually as possible. This is an opportunity to create something cool, for a brand that people really love. If it matters, customers can use coupon code EVERYWIN to get $1.00 off their first bottle of WIN. However we'll probably want to include that in the text below the ad, rather than in the graphic itself. Ad Specs: PLEASE SUBMIT TWO VERSIONS OF YOUR AD -- Facebook and Instagram have slightly different requirements: Facebook: 1200 x 628 pixels (1.91:1 ratio) Instagram: 1080 x 1080 pixels (1:1 ratio) If it matters to your design, clicking the ad will direct people to http://amzn.to/29sk9M3, which is our product page on Amazon.
THIS IS A GUARANTEED CONTEST. WE WILL CHOOSE AT LEAST 3 WINNERS!
$948 Custom package
Every design category has flexible pricing for all budgets. Other business or advertising starts at $199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other business or advertising.
Designers across the globe delivered design magic.
WIN Detergent collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 3 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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