What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a new activewear brand- Sol and Mane! Our customer is a free spirit, a wanderer, embraces yoga and the lifestyle that comes along with it. See attached for inspiration on our customer, who she is, and what designs she currently likes in leggings.
What inspires you and how do you envision the design for your business?
1 legging print design. Should be bold in color/design, but subtle and blurred prints that don't contrast too much against the backdrop. See examples for inspiration. Pastels, mauve hues, blue colors preferred. Layer in multiple prints, colors, and create depth within the artwork. Can use objects and animals that may be trendy, but do not make the main focus (crystals, feathers, wings, etc.)
The winning designer may be asked to participate in a one on one project. We will be selecting prints to work with for leggings. Keep in mind, these should be designed on a CAD file to translate easily to a legging. Can be an all-over print, or a placement print, but keep in mind the location on the legging. Darker colors around the waist through mid-thigh are more flattering. Ombres are strong performers typically for us.