We want the design of a delivery package including all four sides of the package.
Our main intention is to differenciate ourselfs from the competition with an extraordinary parcel design.
Currently the project is defined by:
a) our current corporate identity (CI) as you can see on http://www.lenas- tulpenbaum.de/
b) by our target customer group which is about 45 years but enjoyes modern and clear design.
Our target customer is:
-45 years old women on average.
- important key values are: warm-hearted, responsible, pleasant, proud of their
garden, family is very important.
- They prefer to stay a long time in the garden, to work there, to enjoy time there,
to be creative.
- They feel absolutly happy in the garden, full of harmony and luck.
We believe that each plants that customers buy from us is some sort of gift: for the buyer, for her familiy or for others.