Packaging for an iPhone case for iPhone 4 and 5.
I've attached one AI file that has all three of our logos in all of our branding colors that we're considering. We have pretty much definitively chosen the tiffany's blue color as the main color, and the others are options for accents to be used in other marketing materials, or the packaging, if you so choose.
I've also attached the stand alone jpegs of the combination logo, the word logo, and the symbol. Also our business cards in case you want to see that for reference as something else pursecase branded that we have created thus far.
For the overall feel of the packaging, we want it to be really clean, mostly white, and pretty simple and chic. On the back we will have a description/story... see below for the copy.
I'd like it to be made clear on the packaging somehow that the pursecase opens for storing credit cards, money, etc, just for those really stupid people that might not get it from seeing the pursecase itself lol. This should obviously be graphical.
Oh you also might want to know that the logo is a completely custom font so it can't be matched. But the other one we have been using as a complimentary font (i.e. on the biz cards and the website landing page) is Avenir 45 Book Regular. You can either choose to use this or choose something else entirely, but just so that you know.
Also attached are one packaging example that shows you estimated dimensions, and one packaging example (the pink one) that we like the look of... and the product is similar to what we will be selling... if you could go off of this shape, that would be great.
Thanks! Looking forward to your submissions!
- the pursecase team
Copy for back of packaging:
This one's a story for the ages: girl drops phone in purse; moments later she hears a text sounding from the depths of her beloved bag, but to no avail — her phone is nowhere to be found, a prisoner in Birkin. We love our clutches and tote bags, but what's a girl to do when her once-trusty carryall becomes a Bermuda Triangle for cellphones and credit cards?
Introducing pursecase — the petite clutch elegantly designed with just your iPhone and essentials in mind. Keep your phone, credit cards, ID, and cash all at your fingertips in the most stylish way.
pursecase comes in a diversity of colors to best suit your exclusive tastes, always with a stylish chain handle, just in case of a fashion emergency.
pursecase is available for iPhone 4/4S and iPhone 5.