Our application's target audience is male, business professional, 20-45 years old, so please try to keep this in mind when designing. The designs should be sleek, modern, and probably use more masculine fonts and colors. However, do not be afraid to get creative!
First, we would like there to be an easily recognizable icon/logo. Please feel free to get creative, we've seen a couple ideas where they have incorporated clothing such as ties into the logo. Conversely, we have seen way too many logos that are a very basic chest shot of a suit. We are not saying you cannot do this, but please add some creativity!
The most important priority of this application is to make an elegant and intuitive interface for
users. When the user opens up the app, they will be presented with a welcome screen, asking them to start selecting a suit. It will initially show a simple silhouette of a man’s suit and asking them to “select a suit type and color.” We want it to be a silhouette, not an actual person/image, so the user feels like this app is exactly for them. Another note, please make sure the suit is a more modern suit- 2 button, modest-width lapels that meet right about the belly-button.
The first step will be selecting the suits texture. There will be three different types of suit texture- solid, striped and textured. We see the user swiping a finger right-to-left to see each of these options (similar to how a user swipes when they switch between screens on an iphone). Once a texture is selected, a drop-down menu of different suit color options will appear- black, navy, dark grey, light grey.
The next step will be selecting a shirt. After the suit is selected, we see the application zooming in on the chest of the silhouette in order to show a clearer picture of the shirt/tie to be selected. Again, the user will initially swipe between different pattern options- solid, small striped, large striped and gingham pattern. Once a pattern is selected, a drop-down menu of different shirt color options will appear- white, light blue, royal blue, lavender and grey.
The third step will be selected a tie. Again, the user will be initially swipe between various patterns- solid, small stripe, large stripe, plaid, misc. pattern (think Hermes ties or polka dots). Once a pattern is selected, a drop-down menu of different ties color options will appear- black, brown, navy blue, light blue, red, lavender, orange, green, yellow.
Finally, the application will zoom to the shoes, where the options will be simply be between brown or black shoes. Once the user has selected all of this, the application will zoom out to show a complete view of the silhouette, but now with the suit/shirt/tie/shoe combo the user has inputted. A box will appear with the options of “rate my suit” or “edit.” If the user is satisfied, they will select “rate my suit” where a score will be calculated. But before the score is shown, a “Style Tip” will appear. Style Tips are our attempt to teach the user some of the more qualitative points of men’s business wear. With a graphic to help explain, here are some examples: (For now, YOU DO NOT HAVE TO CREATE DESIGNS FOR ALL OF THESE, perhaps just one or two so we can see your style)
- “Do your pants touch the ground when you aren’t wearing shoes? If so, you need to get your pants hemmed.” Accompanied by a graphic illustrating this.
-“Can you comfortably throw a football in your blazer? If so, your blazer needs to be tailored.” Accompanied by a graphic illustrating this.
-“If you are unsure about what socks to wear with a suit, you cannot go wrong with matching them to your suit, shoes or both. Don’t worry if they do not perfectly match, they are made of different materials.” Accompanied by a graphic illustrating this.
- “When standing with your arms at your sides, 1/4 - 1/2 of inch of your shirt’s sleeve should show under your suit.” Accompanied by a graphic illustrating this.
Once the user has touched past this, a score will appear( scoring with be 1-100).
For all suit combinations that are low, the application will suggest to the user what they need to change in order to obtain a higher score. Even some relatively higher scores will trigger tips. Examples of this may
be wearing brown shoes instead of black, swapping a solid shirt for a striped shirt or trading a dark clothing article for a more colorful one. The user can then approve the suggested changes, or continue tinkering with combinations on their own. There will also be an X icon on the screen so that the user can exit or start over at any time (there will be a single warning prior to allowing this action to be executed).
Final note: We have purposefully kept our design brief relatively vague because we want YOUR expertise! However, if you need more specification, please feel free to message us. Thank you and good luck!