A definitive creative look and feel for the annual Hospice Toronto ‘There’s No Place Like Home’ gala fundraiser that takes place on Sep 27th, 2012. This could include finding a more appropriate term for ‘gala’, since the event is not as formal as one. Could be ‘Signature Event’
We are not looking to have you create all the designs from scratch. The files are attached for you. We are just looking for a consistent new look and branding.
Apply creative look and feel to the following collateral pieces in both print and online versioning:
- save the date notice
- event program
- silent auction poster and cards
Who are we talking to?
The HT gala event is targeting urban professionals who live and work downtown. They are aged 30 to 65 and have either experienced the death of a parent or will soon be faced with this issue.
Note: This year’s event is taking place at the beautiful Canada's National Ballet School.
What is the brand personality?
Hospice Toronto is a 22 year old charity with roots in the community; we have served over 5,000 clients who either are living with a serious illness or were actively dying. It is a very caring and supportive organization that is entirely volunteer-based, with the exception of 7 full-time employees. HT relies on a volunteer base of aprox 200, and represents many different languages.
The theme is Creating Caring Communities.
Creating Caring Communities' is a transformational initiative which allows us to deliver and apply our model of palliative care to diverse and complex communities thus enabling them to offer caregiving and respite care in a way that is comfortable for them within the context of their culture and language.
The annual ‘There’s No Place Like Home’ gala is a big night out for all those involved with Hospice Toronto, and while this event is no ‘gala’ in the black and white tie dress codes sense of things – it is a dress up occasion (Sunday best/best work day outfit) for many who either work with or for the Hospice Toronto.
Attached are examples of the creative collateral from our 2011 event.