This is the second time that I have worked with this designer. I am glad to say that I am very pleased with the design again. The design was very creative and yet programmatic. Highly recommended!
How Valorie started their postcard, flyer or print journey
Who are you known as?
International SalonSpa Business Network
What industry do you think your business is most related to?
Community & Non-Profit
Tell us a bit about who you are and the people you reach
We are a non-profit organization that provides business education and networking opportunities for chain and franchise salons. So, while we cater to CEOs and senior executives, it always has a very crisp detail on fashion as they are all from the hair, beauty and fashion industry.
Every year, we host an annual conference where members get to re-connect and network with each other.
What inspires you and how do you envision the design for your business?
Every year we host an annual conference and we choose a theme, therefore a new campaign is launched promoting the particular theme of the conference. I need an advertisement designed that will be the theme of the promotional campaign throughout the year. This advertisement will serve as the basis of everything we design, from social media content to web banners and brochures.
This upcoming theme is 'Future-Proof Your Business' and you can use the same text as you see on the 2017 advertisement attached to the brief.
The faces of our organization are our biggest asset and we prefer to use people in the content, as shown in the examples attached. I would like our brand essence to be evident in the design, however it should unique to the theme and have distinct characteristics that communicate the program theme.