A full page advert in a horse magazine. The magazine is a classified style publication. The ad we need designed will be a combination of brand building advert and a stock-list of our current in-stock models.
This is the example design that we have developed - HorseDeals-Ad-Mock-Up-Feb-2015.pdf. Try and include all the information in this mock up in your design. Prices and wording is yet to be defined but can be taken from the website product pages.
4-6 models of horse trailers should be shown in your design.
The objective of the ad is to get people to call or visit our website. We want to:
1) Sell the lifestyle.
2) Show prospects that we have models "In Stock". So they should call now.
To achieve this you can divide the ad into two, with half of the page focused on brand building and the other half page focused on selling in-stock models. Alternatively you can include both aspects in the one design similar to the mock-up.
Please feel free to copy the look and feel of existing ads in the magazine attached below, but note we are trying to give the feel of a higher-end product than the competitors.