How Artthrift started their print or packaging design journey
Who are you known as?
G. Alexaner llc.
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Manufactures tuxedos for the rental industry.
What inspires you and how do you envision the design for your business?
We are looking for a hang tag design for use on display tuxedos in the showrooms of our dealers. There are a few ideas we want to convey with the hang tag.
The hang tag should
1. be classy.
2. be elegant.
3. come across as a high end designer
4. tout that we are Made in America
5. allow for out "story" to be printed on the back
6. convey that wearing a tux is fun
We drop the llc and just use G. Alexander or The G. Alexander Tuxedo Collection when refering to the company.
As far as creative, the use of a lion or lion's head would be nice to see. Also the use of an american flag would be interesting. A phrase we have been tossing around is "Rock-A-Tux". While we want to convey classy and elegant we also want to never forget that renting a tuxedo should be fun and G. Alexander delivers that. We would also be open to seeing some edgy designs.
We are open to die cut shapes for the hang tag, maybe a bow tie or shaped like a guitar for an edgy look.
We have two targets with the hang tag. Brides choosing wedding tuxedos and young men picking out a prom tuxedo.