chasemccarthy got their new product label by running a design contest:
Define the look, message & spirit for Dog Gone, the all-natural odor eliminator for dogs & pets
Check out chasemccarthy's Product label contest…
Animal & Pet
We sell "Dog Gone", an all-natural odor eliminator for dogs and other furry animals / pets. It's targeted at dog owners, kennel operators and veterinarians. You simply brush the dog's hair while spraying Dog Gone on. Let dry for a few seconds. Then brush the odor out. It is pH balanced, so it won't sting eyes or cuts. While the product is all natural, we want to convey that the product is outstanding and it happens to be all natural. We do not want to lead with the all natural message first because it will become confused with other products that are also natural but not as effective.
What's your vision?
We need a portrait (not landscape) formatted label that will go around a cylindrical bottle. Therefore, the title or image cannot take more than a quarter to a third of the bottle's circumference to ensure it is properly displayed in photos and shelves. The standard label will be 4.5" (12cm) high x 5.5" (14cm) wide. The bottle circumference varies between 6" to 8". Review images can be sent in PDF or PNG format. However, if chosen, the final output should be an Adobe Illustrator (xxx.ai) file with layers for the various elements (text, graphics, gradient shades, etc) and include all the fonts used to create the label. The words "Dog Gone" must be a prominent component of the overall label design. Beyond that, we are open to creative input on images, fonts, taglines.
Because the product is an odor eliminator, we are thinking of a color palette that conveys cleanliness and the all-natural ingredients found in the product. The ingredients are the following: Distilled water, amino acids, borax.
$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
chasemccarthy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience are sporty men and women; age 22-60 Lifestyle users who want to maintain lean body all year round. B
30s and 40s in the U.S., especially Generation X in their 40s; they value their time and the importance of being unique,
We are a neighborhood general practice small animal (cat and dog) Veterinary hospital serving our mostly blue collar are
Family owned business looking for professional, earthy, and unique logo to help establish our brand.
We are reptile breeders. Our target audience is vast; including families, single people, young, old, etc.
Quality assurance certification, training, products for in home professional pet care providers - pet first aid and cpr
DOGS with hip and joint issues who are also suffering from lack of mobility. Our customers are 80% women and 20% men wh
Target Group: 40% men; 60 % women; ages 30-60