royP got their new product label by running a design contest:
Design a Paint Can Label
Check out royP's Product label contest…
Concrete Driveway Garage
Description of the product
We're a house paint manufacturer and this is our Driveway and Floor paint. front of label should include the following text: product name: Concrete Driveway Garage description: 100% Acrylic Satin Driveway & Garage Floor Paint base/color: Stone Gray product number: 3343-8 size/fill level: One Gallon Once the front/main panel of the label is finalized, I will provide the text for the back.
Description of the product target audience
Commercial and Residential customers who would like to paint their concrete floor, patio, garage, driveway, porch, pool deck, etc. HOWEVER -- as I explain below, I want this label design to be universal and not focus so much on this particular type of paint but rather on conveying an image of a modern, premium quality paint company.
NOTE: THE COMPLETED FILE NEEDS TO BE IN NATIVE PHOTOSHOP OR ILLUSTRATOR FORMAT AND HAVE FULLY EDITABLE TEXT. We are a house paint company. This label is for ONE GALLON cans of floor paint. I'm looking for a design that can be used as a template for all of our product lines. This product is called CONCRETE DRIVEWAY GARAGE -- but the same layout should also work with our other product names including TOWER PRO, TOWER FLEX, and PAINT & PRIMER. Every future product label will likely have a different color and perhaps some minor variations, but the idea is to convey uniformity across all of our products when they are displayed on the shelf next to each other (see images of cans on shelf). Please note that the I'm including the images of the cans on the shelf to show the uniformity I'm after, not necessarily because I like the designs. I will leave initial stylistic choices to the designers and provide feedback. FOR THE PURPOSE OF THIS CONTEST, YOU NEED ONLY DESIGN THE FRONT OF THE LABEL. ONCE THE WINNER IS CHOSEN THE COMPLETE LABEL TEXT WILL BE PROVIDED SO THAT THE LABEL CAN BE FINALIZED.
What to avoid
Please do not feature our logo or company name too prominently. A standard size logo somewhere on the image is OK but it should not be the main focus of the design. Also do not base the color scheme on the logo. DO NOT USE CLICHE PAINT ELEMENTS LIKE BRUSHES, ROLLERS, PAINT STROKES, ETC.
A one gallon is approx 6-5/8" Diameter x 7-11/16" Height). The label itself is 7.4" x 21.25". I have included an AI template. The two circles represent the handle holes which will be cut out. The left guide represents the overlap where the adhesive will go. The middle guide between the circles represents the FRONT of the can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
royP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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ENGLISH / FRENCH - Attached you will find pictures - En PDF joint vous trouverez des photos THE PRODUCT : THE BUILDING