We want a label that conveys HorseCalm as a premium brand with a natural, healthy, professional message. The design should have a earthy, natural, and down to earth feel.
The label should better fit a high quality human product then one you might find on a veterinarian's shelf.
Subtitle: Calming Dietary Supplement
* The label dimensions will be: 5.5inch (height) x 14.0inch (width)
* Please use the attached logo for the design
* The label should be divided into three sections that all have a consistent feel.
* 1/2 of the label should be a the product name, logo, and some form of imagery. (While this section is 1/2 of the label, the relevant information should be centered and take up no more then 1/3rd of the label so it can be easily read on a shelf.) See examples below.
* 1/4th of the label should have text describing the benefits & uses for the product. (for now just use some sample text we'll work out the details later).
* 1/4th of the label should allow for UPC symbols, supplement information, directions for use, etc.
* Please use layers in the design so we can modify text and/or move images to comply with legal requirements.
* Please ignore our website. Its design and color scheme will likely be discarded.
* I've attached an image of the jar the label will be placed on.
The design will need to be in eps or psd format. (more is appreciated as we'll be sending this off to a printer).
Here is an example of a labels that we like: