stephenq got their new product label by running a design contest:
Redesign our cutting-edge, performance fish oil label!
Check out stephenq's Product label contest…
HydrOmega-3 Neuro Sport
Description of the product
HydrOmega-3 is our advanced omega-3 fish oil that is engineered to be water soluble so that it is easily absorbed into the body, up to 500% better than traditional fish oils. Neuro Sport is our performance hydromega-3 formulation. We add a variety of substances to our omega-3 that have been shown to have a positive affect on mental and athletic performance.
Description of the product target audience
Our product is mostly used by a younger crowd, under 40, looking to get an edge in physical or mental performance. It's a balance between men and women. We don't want to turn off either gender. They typically are spending a decent amount of money per month on their health already, via gym memberships, other supplements, etc. They are either the athletic type or the sort of "brain hacking" entrepreneur type looking for a mental edge.
The essence of our product is the water-soluble nature of the fish oil which enhances it's effectiveness. I'd like to keep that if possible in the design but our initial design that we had done may be a little too "feminine" for the performance crowd. I want someone to look at the label and be like "wow, that looks like a high end performance enhancing product but it's still clean, concise, clear". I think that motiv8 does a pretty good job of toeing the line between masculine and feminine and keeping it clean with their designs: https://www.motiv8performance.com/Motiv8-Performance/motiv8-perform We've already had an initial design done for a different product SKU. I like the HydrOmega font and the general clean feel. However, I am worried a lot of elements of the label are just too feminine for our performance product. I've attached the label design for your reference. Please feel free to keep or modify the existing design elements as you feel fit to do so. I'm open to keeping most of our current design elements or going in a different direction if the designers want to do that. Here is the initial label copy that we are working with that should be on the label: HydrOmega-3 Neuro Sport super-bioavailable fish oil peak mental and physical performance 500% greater absorption vs traditional omega-3
What to avoid
Avoid making the product too organic looking but also too medical looking. There's a balance we are striking between "natural" and "scientific", if that makes sense. Avoid using cheesy looking stock photos or imagery that you might see on traditional supplements in the grocery isle. We are trying to stand out but at the same time, not be so weird looking that people don't understand we are a fish oil supplement.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
stephenq collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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