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rbtaipei got their new product packaging by running a design contest:
Check out rbtaipei's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Other color requirements
Please get some ideas from our Brand Guidelines
Company name
BD FoodTech Co. Ltd.
Product name
Same Same But Hazelnut Latte 500mg L-Carnitine Ready-to-Drink Coffee
The Brief
Description of the product
We are Same Same But an alternative beverage brand with a mission to reverse the obesity epidemic through innovative products; so, functional beverages. The product in question for this design competition is the Ready to Drink Hazelnut Latte with 500mg of L-Carnitine. It is Thailand´s 1st and only ready to drink coffee designed to lose weight. L-Carnitine has been proven by many researches to increase metabolic rate and ultimately lead to weight loss. We are the only RTD coffee in the market that has the minimum effective dose of L-Carnitine at 500mg while others add way less. With the unique Hazelnut Latte flavor and only 80 calories (no sucrose added), our product is the ideal weight loss coffee. Format: 250 ml stubby aluminum can.
Description of the product target audience
Our target audiences are cosmopolitan Gen Y and Gen Z white collar (medium to high income) workers and students living in urban areas from 20 to 35 years old. Our coffee is meant to be enjoyed by all genders, but with a particular focus towards office ladies as they are more keen on maintaining their physique.
The Brief
Style attributes
The Brief
Design needs
We would like to design a can for the Same Same But Hazelnut Latte 500 mg L-Carnitine product. The can is the aluminum stubby can with max fill volume of 250 ml. Front Panel of the can should include: 1. Name of the Brand: Same Same But (large) 2. Product Identification: Ready to Drink Coffee (large) 3. Flavor: Hazelnut Latte Flavor 4. 500mg L-Carnitine (emphasize) 5. Volume 240ml 6. No Sucrose Added 7. GDA Panel (summarized nutritional fact bubbles) Rear Panel should include: 1. Nutritional Facts 2. QR Code (can be on the side or rear) 3. Manufacturer Information 4. Allergen Information 5. Caffeine and L-Carnitine Content
What to avoid
1. Design elements that may outshine the brand name and the 500mg L-Carnine 2. Texts the directly indicate that the product can induce weight loss
Package dimensions
Width: 207.5 mm Height: 83 mm Neck lip: 17 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
rbtaipei collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Great elegant and yet simple designs, was able to synthesize our vision and execute, and Andrea worked quickly on implementing feedback. Great working with you!
AnonymousAlong the way, they met lots of talented designers…
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