We are looking to have new product boxes designed for our men's and women's line. Must use our current logos, however we can adjust the colors of these if you come up with a better scheme. We need the men's and women's boxes to be cohesive but also target their individual markets.
For Women: We want something bright and feminine. Our target market is women 18-35 so it needs to be hip and fashion forward. An example of the style we like is one of our competitors: invisibleheels.com.
Things we like about their packaging is:
1. Obvious girly feel
2. Bright colors (particularly the pink)
3. The small icons they have created to show their heel lifts in multiple shoes
4. Overall, the packaging just catches your eye while remaining relatively simple.
We have attached some images of other product packaging that we think would work really well for our LiftKits for Chicks.
Potential slogans that you may want to incorporate:
- Your Best Kept Secret
- Better Booty | Longer Legs | Instant Height
For Mens: We are targeting the same demographic, but obviously would like this packaging to be masculine. Bold color choices, modern font choices. Main color of our men’s line is Black / Red / White (as seen in logo).
You will want to include our slogan on this one:
- Life’s Short, You Don’t Have to Be.
Size of boxes is as follows:
1. The Booty Lift - 5.5 inches height x 2.125 inches depth x 3 inches width
2. The Runway - 11 inches height x 1.5 inches depth x 3.75 inches width
1. The D.L. - 5.5 inches height x 2.125 inches depth x 3 inches width
2. The Don - 11 inches height x 1.5 inches depth x 3.75 inches width
3. The Game Changer - 11 inches height x 2.125 inches depth x 3.75 inches width