matthew.allen got their new product packaging by running a design contest:
Create a unique customer experience for a high quality, trendy kitchenware product
Check out matthew.allen's Product packaging contest…
Harper St Design Co
Description of the product
Enamel butter dish with beech wood lid, plus bonus plastic lid. Can be used for storing other things other than butter. Made from carbon steel with vitreous enamel coating. It is a higher end product, high quality, trendy, and at the upper end of the price bracket for similar products (sold at a premium price). Elegant, designer, slightly different, beautiful - are all feelings we are going for.
Description of the product target audience
Generally female home makers, aged 25 - 50 years old, middle income, USA/Australia/UK, Often bought as a gift for someone else.
Product is easily chipped/damaged on impact, therefore it must have an insert that protects the edges and keeps the edges of the dish away from the sides of the box. The insert should look quality, rather than cheap cardboard. Design must consider both wooden and plastic lids (2 separate lids). The lids should be positioned within the box so that they are both visible upon opening. Opening the box should be an experience, to differentiate this product against competitors. Barcode on the side, suitable for Amazon. Minimal words on the box other than logo and company name. Some small font on one of the sides with: "Enamel Butter Dish with Beech Wood and Plastic Lid - White". The box must stay closed of it's own accord so that it doesn't open during transport (from Amazon warehouse to customer's home. This will be packed in China, so must be simple to pack, assemble.
What to avoid
Standard design/shape/folding boxes.
Inside dimensions of top lip of enamel butter dish: 140mm x 89mm Height of enamel butter dish (excluding wooden lid): 53mm Overall thickness of wooden lid: 18mm (13mm + 5mm)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
matthew.allen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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