Peter Perri got their new product packaging by running a design contest:
Dogs Love It! Packaging for Wonderful New Zealand Holistic Dog Food to be Sold in Whole Food Markets Worldwide.
Check out Peter Perri's Product packaging contest…
Animal & Pet
We make one thing: the finest holistic canine nutrition from fresh, natural, New Zealand free range beef. No artificial additives. No preservatives, fillers or grains. Nothing artificial. Nothing but the best natural ingredients so your dog thrives. You'll notice the difference - we guarantee it. Our typical customer is a female between the ages of 25 and 39 with more than $1,000 in discretionary monthly income. She likely works in architecture or interior design. She doesn't mind paying more for organic food and she tries to buy fair-trade products where available. Her interests include writing, exercising, and cooking. She would describe herself as ethical, sensitive, and communicative, but also admits to occasionally acting like a self-absorbed and demanding daydreamer. Her favorite foods are sushi and tea and she probably drives a BMW. Her favorite sport is skiing and on TV, American Football. Other hobbies include exercising and cooking. She in involved in culture and the arts and loves to visit New York City.
What's your vision?
A dog food bag for our high end brand of Holistic Canine Nutrition. We will upload our logo, the bag design specification, a sample bag from a competitor we like, various pieces of content that should be printed on the front and back of the back and various stock photos that have been licensed and can be used in the bag design.
https://drive.google.com/folderview?id=0B5kPuR2nMkthSGRoaFhLa25ySHM&usp=sharing The above link has the following: 1. Dieline -- shows the dimension specs for the bag 2. Stock imagery 3. Example (competitor) bag front and back to use as inspiration https://drive.google.com/folderview?id=0B5kPuR2nMkthbUY5MEhGTnd0Vkk&usp=sharing The above link contains the logo files. Keeping the logo the same color as the file is not a requirement. We want the bag with the logo to really "pop" off the shelf, so any colors can be used that will grab the shoppers attention but also appeal to the shopper demographic. https://docs.google.com/spreadsheets/d/1l-q5g--Qo8G5ZA2uxWMCyc4yX65cWVyqeWPxo8x2v58/edit?usp=sharing The above link compares the content on the competitors bag to the bag we want in 2 columns. There are also 2 tags, front of the bag & back of the bag.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Peter Perri collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Guillermo is one of the most timely, diligent, and talented designers I have ever worked with. He carefully read my brief and delivered everything I asked to be included in our project. He was very fun and easy to work with and didn't question me when I asked for revisions. I would be more than happy to work with him again and highly recommend him to colleagues and friends.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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