harrison n got their new product packaging by running a design contest:
Packaging to Change the Way America Eats Ice Cream
Check out harrison n's Product packaging contest…
Food & Drink
We are changing the way America eats ice cream. As The New York Times puts it, “smooth ice cream doesn’t give the mouth much to do. Just for a change, how about ice cream that is … chewy?” Turkish Ice Cream, or dondurma, was born 300 years ago in the small Turkish village of Maras. The style spread across the Levant with the growth of the Ottoman Empire and today can be found stretched and served by street vendors across the Asian content and beyond. It’s truly a product conceived independent of the Western tradition, with a completely unique view on what ice cream should be. When eaten, the ‘chewy’ element is distinct yet nuanced, a refreshing take on this classic, American pastime. With each bite, Turkish-style ice cream is at once satisfying, but also enthrallingly exotic. In the summer of 2014, we launched Lezzetli with the mission of changing the way America eats ice cream, offering the only ice cream to differentiate significantly on flavors, brand and texture. Now we are gearing up to make a significant push into grocery stores. Here's a link to our special on Unique Sweets: https://www.youtube.com/watch?v=SD80V25bGdc
What's your vision?
We need to develop a packaging that grabs attention in the ice cream aisle and seamlessly facilities consumer engagement creating an emotional connection and deep sense of curiosity. A consumer walks past the ice cream aisle. Lezzetli catches their eye with its bright color, clean design and unique - exotic yet familiar - patterns. The consumer looks at our packaging and is intrigued by flavors unlike any they’ve ever seen. The flavor stands out as the most prominent element on the front of the package. While consumers will be intrigued by a new texture or ice cream style, flavor is what history has shown will have the most immediate and visceral emotional connection. Seeing the flavor and curious about the new style of ice cream, the consumer picks up the package to read further. On the back of the package, the language flows as follows: 1. Flavor: the element most likely to generate an immediate emotional connection. 2. Texture: following in the same breath as flavor, texture will deepen a sense of curiosity. 3. History: we close with an intellectual connection, the history of Turkish-style ice cream – deepening a sense of curiosity for a product they’ve never before tried. ---------------------------------------------------------------------------------- Flavors: Chios Vanilla: Discover crisp, herbal mastiha from the Greek island of Chios as it mingles with perfectly balanced Madagascar vanilla bean over chewy, rich Turkish-style ice cream. Forgot the familiar. Fall in love with ice cream all over again. Chocolate Orange Blossom: Indulge in an artisanal dark chocolate carefully infused with floral orange blossom lingering within chewy and rich Turkish-style ice cream. Forget the familiar. Fall in love with ice cream all over again. Spiced Date: Savor warming winter spices and the naturally sweet flavor of dates infused with chewy and rich Turkish-style ice cream. Forget the familiar. Fall in love with ice cream all over again. ---------------------------------------------------------------------------------- Consistent “history” language below all flavors: Born 300 years ago in the small village of Maras, Turkish-style ice cream spread across the Levant with the growth of the Ottoman Empire and today can be found stretched and served by street vendors across the Asian content and beyond. It’s a completely unique view on what ice cream should be, distinctly unadulterated and true to tradition. Chewy and rich, yet with a light mouth feel– like nothing else this side of the Bosporus.
We are taking the designs originally created for our engagement at street fairs and re-purposing to grab attention on store shelves. While we really like these designs, designers should have freedom to explore completely different approaches to our brand. If you can convince us a re-brand is a better option, we're open to that. If you like what we have now and want to improve on it, that's great! The main question: what would inspire you to try this product?! A KEY DIFFERENCE: we are no longer making our product with goat milk, and we don't want to emphasize lactose friendly or gluten free on the front of our package, as it is currently. As you see in our product description above, there are significant other differences - including flavor - from our old brand positioning, which is presented for visual context only in the attached.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
harrison n collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Horea delivered the designs that aligned with our brand values and positions. Highly recommended. Willing to continue to improve even final deliverables were approved.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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