We are a software company. Our primary product is an omni-channel commerce platform. Our software gives the ability to sell products across websites, physical storefronts, online marketplaces (like ebay amazon, buy.com etc), do mobile retail, and manage multiple inventory/shipping locations --- all from one place in the cloud - in realtime. We give enterprise tools (software tools that companies like HomeDepot, or Walmart might have) to small to midsize companies who can't afford million dollar systems.

Our audience are growing small to mid size businesses. We want to present ourselves as a more "Enterprise" "trustworthy" "authority". We need to be modern looking, clean, intelligent, elegant. We are also not boring or dead, like big companies can often feel.