Company sells movable greenhouses and delivers them to their customers.
Target audience: people who like spending time around plants and who grow veggies, flowers, cannabis etc.
Logo consists of 3 simple elements:
1. Letter Y for Yoderbilt
2. Greenhouse
3. Plants
I believe logo like this goes well with already developed business like this and gives a feel of trust and seriousness, but at the same time is friendly and familiar and for that reason is appealing for suburban and rural target audience.
Logo works well printed on t-shirts, hats, caps and you can make a patch out of it. I have included an example how it would look like embroidered as a patch and on a hat.