From the brief: "My company's niche is baby products. I address mainly to young parents, grandparents and gift shoppers. My purpse that our little loved ones will get to their full potential when grow up. I belive that to achieve that goal we should invest in developing them since day one, phsicly and mentaly. The best posible way to do that is by accumalte knowledge about caring and educating infants and kids and use the best highly quality products for their body and mind."